27+ Walmart Statistics: Customers, Stores, & More in 2024

Walmart is a global retail giant that serves millions of customers every day through thousands of stores worldwide and offers a vast range of products at competitive prices. 

But just how extensive is Walmart’s reach and impact? 

With that in mind, we’ll cover some crucial Walmart statistics that reveal its scale, influence, and the loyalty of its customers.

Walmart Statistics: The Key Data

• Walmart serves over 37 million customers per day and over 230 million customers per week.
• 57% prefer Walmart for groceries, compared to 15% who prefer Amazon.com.
• Walmart is the world’s largest retailer, with over 10,482 locations in 24 countries.
• Walmart controls 6.3% of the US retail eCommerce market and 25.2% of the grocery store chain market.  
• In fiscal year 2023, Walmart generated $82 billion in global e-commerce sales.
• In the fiscal year ending January 31, 2023, Walmart’s worldwide revenue was approximately $611 billion.
• 92% of Walmart customers are loyal.
• Walmart Marketplace had over 151,820 sellers in 2022, a 60.21% increase from 2021.
• Walmart Marketplace receives over 120 million unique monthly visitors.
• Walmart’s online sales grew by 74% during the pandemic.

Sources: (Walmart, Super Market News, Corporate, Statista, Forrester, Market Place, Retail Dive.)

Walmart Marketplace Statistics

Walmart Marketplace is home to many sellers who sell on multiple marketplaces. Here is what the marketplace offers to sellers:

• There are 150K sellers on the Walmart marketplace.  
• 95% of Walmart Marketplace sellers have profitable ecommerce businesses.
• 73% of Walmart Marketplace sellers have profit margins higher than 20%.
• More than one-third of Walmart sellers earned between $50,000 and $1 million in e-commerce sales.
• 97% of Walmart sellers offer their products on at least one other ecommerce marketplace.

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Sources: (Jungle Scout, Statista) 

Walmart Sales by Category

Grocery sales are the largest contributor to revenue compared to other categories. Here is how sales are divided among different categories at Walmart:

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• Grocery: 58%
• General merchandise: 28.2%
• Health and wellness: 11.1%
• Other: 1.9%

Walmart Grocery Statistics

Walmart Grocery is a major part of Walmart’s sales and leads in the online grocery market. Here are some key statistics about its performance:

• In 2023, grocery sales accounted for 58.8 percent of the net sales of Walmart.
• Walmart grocery e-commerce accounts for 28.4% of the US online grocery market share.
• In 2025, digital consumers are expected to spend $63.79 billion on Walmart groceries.

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Sources: (Drive Research) 

Walmart Plus Statistics

Walmart Plus is more popular among larger households compared to Amazon. Here is how household sizes relate to Walmart Plus membership:

• There are 31.8 million Walmart plus subscribers as of 2024.
• 18% of male respondents and 14% of female respondents pay for a Walmart+ membership.
• Among age groups, 23% of respondents aged 18-34, 16% of those aged 35-54, and 10% of those aged 55-65 pay for a Walmart+ membership.
• 39.8% of Walmart+ households have four or more people, while Amazon has 32.3%.

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Sources: (1-Prosper’s Survey, eMarketer)

If you are interested in learning more about Amazon Prime subscribers, which is the biggest Walmart competitor in online retail? Then check out our Amazon Prime Statistics page, where we provided some important statistics and data to show the popularity of Amazon Prime.

Walmart Plus Member Demographics

Gender:

• Male: 18%
• Female: 14%

Age:

• 18-34: 23%
• 35-54: 16%
• 55-65: 10%

How Many Sellers on Walmart Marketplace

The marketplace has seen a huge increase in sellers, now totaling over 151.82K sellers in 2022 which is a 60.21% increase from last year which stands at 91.41K, reported by Walmart.